Different ingredients can be used including chunks of natural brown sugar Anshan Map , dried butter fat, wet butterfat and yoghourt. Most meals consisted of tsamba, but Anshan Map I never got bored with it. It is tasty and satisfying, though I did wish it had fewer hairs in it. Milking the yaks was a daily chore for Paramon. Her buckets are made from wooden slats joined and sealed with a waxy substance. The calves are tethered overnight so that the cows have plenty of milk by morning.
The astronomical growth in the wealth and cultural significance of multi-national corporations can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands as opposed to products.
Everything becomes an image in the new economy; cities, too, re-brand themselves, not least by investing in highly-visible cultural attractions and signature architecture. This is where culturally-led urban strategies for development meet globalization: in a period of de-industrialization in the North, with a proliferation of redundant industrial sites as production moves South, and with shrinking cities from Leipzig in the ex-East Germany to Detroit in the United States, culture was seen as a quasi-magic touch which could re-invent a city’s image for external perception, eliminating previous signs of a downward spiral.
The rewards envisaged for cultural investment included inward private-sector investment in new enterprises and corporate re-location, and cultural tourism. Art, too, became part of the array of lifestyle marketing. In lifestyle consumption, consumers’ choices identify them as members of a social category, and many of the goods and services consumed in this way are linked to aesthetic values – such as designer bars and designer clothes – while the spaces in which such consumption takes places have been increasingly linked to the insertion in the built environment of new cultural institutions. Additionally, the ways in which new cultural institutions operate are not unlike those of consumer culture’s determination of style. What I have in mind here is the informal consensus among art dealers, curators, critics, collectors and well-known artists as to what constitutes contemporary art (or the Contemporary in the proliferation of Museums of Contemporary Art which is one outcome of city re-branding via culture). If another category called the art of today were to be devised, it would include a wide range of professional and amateur cultural production. But the Contemporary denotes only that category of art identified in a narrow vein by the art-world’s consensus. Perhaps a further link is that both consumerism and contemporary art operate through mainstreams, which are able to incorporate almost any departure from them. For instance, after the looting that occurred in London, Manchester and other English cities in 2011, one jeans company used a photograph (taken on a mobile phone) of a looter holding a pair of its jeans in an advertisement – as if to say, buy the jeans people loot. The ad was withdrawn after objections, but it suggests that the boundary between acceptable and unacceptable images is no longer real in brand promotion. The same applies in (some) art: soon after the trashing of a Tesco store in Stokes Croft, Bristol in the early summer of 2011, the graffiti artist Banksy produced a print depicting a Tesco petrol bomb. It is hard to know how ironic this was meant to be.
