College Football Playoff in USA

The College Football Playoff (CFP, launched in the 2014-2015 season, replacing the Bowl Championship Series (BCS). The CFP is the first time the NCAA football championship has been determined by bracket competition.

The inaugural CFP championship game, played in January 2015 at AT&T Stadium in Dallas, brought an estimated $308 million to the area economy, according to the Dallas Morning News.

The economic impact of the January 2016 CFP championship game, played at University of Phoenix Stadium (Glendale, Az), was $274 million.

The 2017 CFP championship game will be hosted by Raymond James Stadium (Tampa, FL).

Daytona 500

The Daytona 500 is the first event of the NASCAR racing season and regarded as the most important and prestigious race on the NASCAR calendar, carrying by far the largest purse.

Approximately 180,000 people attend the race at Daytona International Speedway. NASCAR assesses the estimated local economic impact at $240 million.

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Indianapolis 500

The Indianapolis 500 race has become synonymous with the Memorial Day weekend. Held at Indianapolis Motor Speedway, the event has been run since 1911.

The annual race is part of the Verizon IndyCar Series. Billed as The Greatest Spectacle in Racing, the Indianapolis 500 is part of the Triple Crown of Motorsport, along with 24 Hours of Le Mans and the Monaco Grand Prix.

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The seats at the Indianapolis Motor Speedway – the largest sporting facility in the world, with more than 250,000 permanent seats – are all reserved months before the race. Infield patrons raise the race-day attendance to approximately 300,000. The official attendance is not disclosed by the Indianapolis Speedway.
The race, 500 Festival, and associated weekend events have an economic impact on the city of Indianapolis of approximately $340 million, according to SportsBusiness Journal.

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The Kentucky Derby (, a thoroughbred race that dates to 1875, is held annually at Churchill Downs ( in Louisville, Kentucky, on the first Saturday in May. It is the first of the Triple Crown races, followed by the Preakness Stakes (Baltimore, MD) and the Belmont Stakes (Elmont, NY).
The Kentucky Derby has a $217 million economic impact on the region.
Attendance for the 142nd running of the Kentucky Derby, run on May 7, 2016, was 170,513.

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MLB All-Star Game

Among all-star games of the major sports, MLB has seen higher ratings than the NBA, NFL, NHL, and MLS.

The economic impact of All-Star Games on its host cities and communities has been as follows:

• 2007 (San Francisco): $ 65 million

• 2008 (New York City): $148 million

• 2009 (St. Louis): $ 60 million

• 2010 (Anaheim): $ 85 million

• 2011 (Phoenix): $ 60 million

• 2012 (Kansas City): $ 60 million

• 2013 (New York City): $192 million

• 2014 (Minneapolis): $ 55 million

• 2015 (Cincinnati): $ 60 million

NCAA Men’s Basketball Finals

Dubbed March Madness,’ the NCAA Division I Men’s Championship Basketball Tournament ranks among the most popular American sports competitions.

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The following are venues and host cities for upcoming tournament finals games:

• 2017: University of Phoenix Stadium; Glendale, AZ

• 2018: Alamodome; San Antonio, TX

• 2019: U.S. Bank Stadium; Minneapolis, MN

• 2020: Mercedes-Benz Stadium; Atlanta, GA

• 2021: Lucas Oil Stadium; Indianapolis, IN

Visit Indy ( estimated that the 2015 Final Four tournament had an economic impact of $71 million for the city. The assessment was based on the Economic Impact Calculator developed by Rockport Analytics (

The city of Houston generated $300 million in revenue during the Final Four in 2016, according to Forbes.

108.8 Super Bowl

The Super Bowl is, by far, the biggest sports event of the year. The game is currently played on the first Sunday in February.

In addition to a sell-out crowd, Super Bowl draws thousands of visitors who visit the host city for festivities.

San Jose Mercury News reported that around 250,000 people visited the region for Super Bowl 50, held at Levi’s Stadium in Santa Clara, California, in February 2016. Of the 70,000 that attended the game, roughly 65,000 were from out-of-town.

Future Super Bowl venues and host cities are as follows:

• 2017: NRG Stadium; Houston, TX

• 2018: U.S. Bank Stadium; Minneapolis, MN

• 2019: Mercedes-Benz Stadium; Atlanta, GA

• 2020: new stadium; Miami Gardens, FL

• 2021: new stadium; Inglewood, CA

The National Football League ( claims an economic impact from the Super Bowl of around $400 million; direct spending by attending fans is estimated at $150 million or more.

108.9 The Masters

The Masters ( is hosted in April and played at Augusta National Golf Club (

An estimated 250,000 people visit the Augusta, Georgia, area each year for Masters festivities. The Impact of The Masters on the Augusta economy is $115 million, according to The Augusta Chronicle.

Ticket sales totaled $34.8 million in 2016. The average price of a four-day pass on the secondary market was $3975.

108.10 US Open

The US Open ( is the final event of the US Open Series. The main court for the event is the 22,547-seat Arthur Ashe Stadium, located at the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York.

US Open attendance has been as follows:

• 2012: 710,803

• 2013: 713,026

• 2014: 713,642

• 2015: 688,162

The 2015 US Open was two days shorter than in previous years. This resulted in the lower attendance figure.

The US Open has an economic impact of $750 million, according to a study conducted by AKRF Inc. ( for the United States Tennis Association (USTA,

108.11 World Series

The World Series, held in October, is the best-of-seven game championship between the National and American Leagues of Major League Baseball (MLB).

The 2015 World Series, which celebrated its 111th year, saw the Kansas City Royals beat the New York Mets in five games.

Major League Baseball ( attaches an economic benefit of up to $250 million for the World Series.

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