Just as hotels, auto rental agencies, and airlines have programs to attract and reward customer loyalty, airports in select markets are now offering this option to fliers. The idea is to woo fliers who have several airports within their region from which to choose – and even the option of driving or travel by rail, like many in the Northeastern region of the U.S.
Thanks Again, founded in 2004 and expanded to include airports in 2009, is the most established player. According to its website, Thanks Again gives consumers the opportunity to earn rewards when parking, shopping, and dining at over 170 airports across the United States. The network boasts over 25,000 participating local businesses, with new merchants and retailers being added every month. Combined, Thanks Again’s loyalty program partners have 80 million active reward program members.
US Airport Rewards Programs Photo Gallery
Rewards include addition air miles, free parking, gift certificates and gift cards, discounts, and more.
Small, regional airports also have loyalty programs, like CVGfirst Rewards at Cincinnati/Northern Kentucky International and Fly Lafayette Club at Lafayette Regional Airport in Louisiana.
83.6 Market Resources
Airport Revenue News, 3200 North Military Trail, Suite 110, Boca Raton, FL 33431. (561) 477-3417. (www.airportrevenuenews.com)
Airports Council International, 1615 L Street NW, Suite 300, Washington, DC 20036. (202) 293-8500. (www.aci-na.org)